He talks here about how an indie publisher could use gift cards which could contain a code for someone who buys the card to go to Smashwords and get their book. It sounds weird until you stop and think about it outside of traditional bookstores. That local coffee shop that doesn’t have the room for your books but has been really supportive of your publishing career? They can sell your “gift cards” and everyone wins on saving space and “getting with” the ebook industry in a painless way.
This is a brilliant move that has far-reaching application. Combined with the new mobile Square credit card reader, this could help revolutionize the modern indie publisher.
Please go read.